Modern retail businesses demand disruptive digital innovation in three key areas: customer success, business flexibility, and supply chain. Customers prefer companies that provide personalized experiences. IDC estimates that consumer-oriented industries will globally spend $2.8 trillion on digital transformations by 2025. Business owners are using different techniques to improve their customer experience and overall digital presence.
Modern Digital Asset Management (DAM) solutions can accelerate digital transformation in the retail industry through various operations like managing product media, updating existing assets, replacing outdated content, optimizing content delivery, and automating workflows at scale.
This blog post will discuss different technical components of FileSpin’s Digital Asset Management solution and the benefits of adopting such a DAM solution in the online retail industry.
Digital transformation in retail requires a combination of technologies working in unison to provide a robust DAM solution. Let’s discuss each of these technologies in detail.
An effective Digital Asset Management system should provide reliable and secure access to digital assets. FileSpin DAM solution can process digital assets at scale with built-in image and video transformations support. With role-based access, teams can use its built-in mechanism to find, manage, and use media files from anywhere in the world. FileSpin DAM solution also provides a high-performance Content Delivery Network (CDN) to deliver digital assets worldwide. Moreover, businesses can also integrate external services with FileSpin DAM using APIs and webhooks.
Retail businesses rely on CDN for low latency asset delivery. FileSpin offers high-performance CDN for delivering product media optimised for websites and mobile apps. with a near-perfect uptime. RIt provides robust media cache management service to ensure upto-date fast delivery of product media is seen by to end-users via geographically distributed servers. Additionally, FileSpin CDN providescan dynamically update image sizing and advanced image transformations to support product pages engage users seamlessly.s through built-in image manipulations tools. For serving product videos to users under limited or variable bandwidth, FileSpin automatically delivers Moreover, it can be coupled with an HTTP live streaming videos delivery service as well.
FileSpin cloud-based DAM can quickly upload media files like images and videos without additional IT infrastructure. File uploads are stored securely in cloud storage. Files can be uploaded from anywhere in the world through cloud storage services like Box, OneDrive, Google Drive, etc. Once files are uploaded, FileSpin can automatically pass them through post-processing workflows to apply transformations.
FileSpin offers dynamic image transformations, a set of tools for on-the-fly image manipulation. Images can be resized dynamically. It can also apply various transformations via image URLs like changing the background color and more advanced image transformationsor updating color channels. Integrations Moreover, Using FileSpin’s built-in integration points, PIM systems and others internal sustems can get real-time product media updates. Taking a product from supplier to market can be sped up from months to days. DAM can quickly update the end-user systems with the latest media changes.
FileSpin’s video transcoding service offers optimizedop timized video transcodinge and playback on different devices and platforms. It can transcode large video files without any size limits. It can change the video streaming quality based on the user’s bandwidth. Moreover, FileSpin’s video transcoding also provides automatic previews and video watermarking.
FileSpin’s automatic image tagging helps media managers in digital asset discovery and annotations. Once files are tagged, media managers can find them using a simple keyword search and update them if needed. ML-Based Image Processing and Quality Corrections FileSpin provides ML-based image processing for niche digital assets like biomedical and medical research. It can automate advanced image processing and correction workflows. Moreover, FileSpin’s ML addon Machine Learning models can improve image quality via automated processing workflowsand manage large amounts of creative assets quickly.
Digital assets include everything your company produces and manages, whether it’s information (like documents and email), data (like spreadsheets and databases), or content (like photos and videos). When you combine all of your all the digital media assets are managed in into one place, (like DAM), you make it easier for your teams to work efficiently and collaborate effectively. A single source of truth for digital media assets is one of important technical foundations necessary for a robust and future-proof digital transformation project. Following are the benefits of using modern DAM software:
Cloud-based DAM solutions can effectively handle large-scale media files. It can scale up or down as needed. Centralize Digital Assets and Keep Them Organized: A single digital asset library for your business makes it easier for media managers to organize digital assets and maintain brand consistency.
With modern DAM tools, you can automate processes that require manual intervention. For example, you could set up a workflow to automatically send a certain type of file to a specific person, group, or digital platform. Control Access to Brand Assets: DAM administrators or media managers can control access to digital brand assets. They can define roles to restrict unauthorized access and ensure the overall security of the brand’s digital media.
One of the most important benefits of using a DAM system is improving customer service. With a DAM solution, you can instantly access all uploaded files through multiple business channels like websites, mobile applications, or social commerce platforms. This means that you can respond faster to customer inquiries and provide better customer service overall. If you do not have a Digital Asset Management system, you are forced to manage omni-channel marketing manually.
DAM solutions can be integrated with third-party tools and APIs to monitor the performance of digital assets, record customer analytics, or manage workflows, allowing asset managers and retail marketers to adjust their digital asset management strategy accordingly.
With a cloud-based DAM solution, you pay based on usageonly for the amount of storage space that you use. Cloud-based DAM solutions are scalable and flexible, which means that you can increase capacity whenever necessary. Additionally, you no longer need to invest in expensive on-premise hardware, software and maintenance coststhat , eventually increasing overall business revenue. FileSpin offers a comprehensive digital transformation strategy explicitly designed for the needs of today’s organizations. It helps you manage, organize and distribute digital content worldwide, regardless of asset type. With FileSpin, you can create a dynamic environment for your digital assets.
XXL Sport & Vildmark AB is one of the fastest-growing sports clothing and equipment retailers in the Nordics region. XXL partnered with FileSpin to accelerate its digital transformation process and meet its growing retail needs. Before FileSpin, XXL’s digital assets were hosted on an on-premise legacy DAM system, hindering their growth in the highly competitive retail space. FileSpin provided XXL with a highly-reliable cloud-based DAM system to manage their digital assets. FileSpin’s tailor-made DAM solution for XXL included:
In conclusion, FileSpin improved digital media delivery and management for XXL, resulting in better ROI while substantially reducing the cost of hosting and IT.
Replace your legacy DAM with FileSpin’s cloud-based solution to speed up your digital transformation today.