As 2025 comes to a close, we've been reflecting on what this year taught us—not just about building at scale, but about what media infrastructure actually needs to be. FileSpin now manages over 250TB of digital assets, processes more than 92 million operations daily, and operates across 160+ locations worldwide while maintaining 99.9% uptime. These numbers matter because they represent real operations: theme parks capturing visitor memories, global festivals managing complex workflows, retailers serving millions of product images, hospitality companies delivering experiences that can't stop.
But this year wasn't just about scale. It was about understanding that the category itself needs redefining.
Beyond DAM: A New Category
Digital Asset Management implies storage and organisation—important functions, but insufficient for modern media operations. Enterprises don't need another place to store files. They need infrastructure that processes, transforms, delivers, and integrates media assets into production systems autonomously. Infrastructure runs operations. Platforms provide features. Infrastructure thinking asks fundamentally different questions about architecture, reliability, and how systems integrate with real workflows. Organizations increasingly understand this distinction. They're not evaluating "DAM solutions"—they're asking how to build media operations that scale, integrate with existing systems, and run reliably without constant manual intervention.
What Our Customers Taught Us
Our customers pushed our thinking beyond conventional categories. Their requirements revealed where traditional approaches break down. They showed us that cloud-only architecture has fundamental limitations at scale. Latency compounds. Bandwidth costs scale exponentially. Outages happen when operations can't stop. Geographic distribution matters because media operations happen globally, not just near major cloud regions. Thank you for building alongside us and helping us understand what enterprises actually need.
Media Infrastructure: The Next Chapter
This understanding led us to rethink media infrastructure architecture fundamentally. Operations need infrastructure where they actually happen—not just in distant data centers. Media processing, AI capabilities, and workflow automation should exist close to where work occurs, while maintaining centralized management and cloud integration benefits.
Our approach: Hybrid media infrastructure that brings compute to the edge while keeping cloud benefits. Process locally when it makes sense. Leverage cloud when appropriate. Not cloud versus on-premises—systems that work where operations actually happen. This represents how we're redefining the category. Not storage platforms with features. Not cloud-only services with limitations. Infrastructure that runs operations autonomously, integrates deeply with production systems, and exists where businesses need it.
Teleport embodies this approach—our first step in building truly hybrid media infrastructure. It's in its early stages, with select customers testing in production. But it represents where the category needs to go.
What This Means for 2026
This isn't about feature announcements. This is about category definition and building infrastructure that solves problems traditional DAM approaches can't address. If your operations require infrastructure thinking—not platform features—we want to talk. Media infrastructure needs rethinking, and we're doing that work alongside customers who face these challenges daily.
Thank you to our customers for trusting us with operations that matter and for pushing us to think beyond conventional categories. Thank you to our team for building systems that handle production scale and for embracing the challenge of redefining what's possible.
We're excited about 2026. The work of building better media infrastructure continues.
Merry Christmas and Happy New Year from everyone at FileSpin!